Black Friday & Cyber Monday Readiness Checklist
More than 202.9 Million shoppers were observed over the five-day BFCM weekend last year, as US holiday spend crossed $1 trillion for the first time (NRF, 2025).
The demand is guaranteed, capturing it isn’t. A peak season spike doesn’t forgive a broken journey. It exposts it at scale on the day you can least afford it.
Use this checklist to fix the earliest point where the buying journey breaks, so that you have a connected system rather than a stack of disconnected point fixes.
Get Your Free Copy Before
5 Phases, 90 Days to Go
Use this guide as a countdown, with each phase explaining what to fix, when, and a way to know if it worked.
Diagnose
Benchmark last year’s BFCM window, locate the steepest drop-off, forecast demand, and set discount depth by margin.
Build
Win AI & Organic Visibility and on-page relevance through October. Fix on-site search and prime the hero pages.
Personalise
Confirm clarity, trust, and speed hold before the traffic arrives. Find places to include trust signals.
Rehearse
One continuous crunch: soft-launch to a slice of the list, send VIP early access, freeze the code, and run the play.
Retain
The weekend is acquisition, but the real margin is in the second purchase. Convert the spike into a growth engine.
Ready to Improve your BFCM Readiness?