DCX Audit Form

See Where Your Customer Journey is Leaking Revenue

The DCX Audit scores your customer journey across the nine gates that take a buyer from being Cited, to Clicked, to Chosen. We identify the earliest and most impactful gates where your journey breaks, because everything downstream of that leads to lost opportunities.
What you take away from the audit:
  • A gate-by-gate score of your digital customer experience
  • Customer-centric perspectives of your website
  • A clear, no-pressure view of what to do next

100+

CX Journeys Optimized

90+

Projects Completed

Get Your DCX Audit Today

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How We Work

The DCX Operating System

Diagnose

A customer passes through nine gates from being Cited, to Clicked, to Chosen. The diagnostic scores the journey gate by gate to surface every break and puts a revenue number on each. It is the very foundation of our engagement.

9 Gates Between a Customer and You

Pass eight, but fail one - the journey still breaks. We help you find the earliest and most impactful failure.

Design

Findings become a structured roadmap. The earliest failing gate is fixed first and the revenue numbers from the diagnostic decide the order of everything after. Hypotheses are written, prioritized, and tested. 

Deliver

Create the measurement framework, the experimentation cadence, the governance model, and the internal capability, and then operate them as a continuous loop, so each round of improvement feeds the next and gains compound.

“Conversion is bad” is almost never a conversion problem.

The real break might be upstream at clarity or trust which is long before checkout.